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Home » Effortlessly, 75% of the clothes placed are immediately sold on this French platform that few people know about.
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Effortlessly, 75% of the clothes placed are immediately sold on this French platform that few people know about.

By News Room7 July 20263 Mins Read
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Effortlessly, 75% of the clothes placed are immediately sold on this French platform that few people know about.
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No need to lift a finger to resell the dormant parts of your wardrobe.

The second hand doesn’t seem to lift its foot. New platforms are kicking off the anthill and giving alternatives to vintage lovers disenchanted by the saturation of the market. Many sellers deplore the fact of spending a lot of time taking care of their resale without obtaining satisfactory financial returns.

On these platforms of yesteryear, they have to do everything: writing the ad, shooting photos of the clothes, interactions (and negotiations) with customers, sending packages or hand delivery… An independence praised for a long time, but which is today transforming into an invasive mental load. Having understood these issues, the latest arrivals offer a turnkey resale solution, effortless, which also increases the chances of resale. The best according to the editorial staff? Jaiio. The French platform specializing in premium vintage also displays insolent figures which go in this direction: 97% customer satisfaction, 75% of the pieces put on sale are sold within 6 months, etc.

Born 6 years ago, the platform created by Aurélie and Joy provides assistance from A to Z which goes further than all its rivals. It intervenes at stages of the resale circuit that were not even initially envisaged. Where others only arrive when the clothes to be sold are already chosen by the fashionista, Jaiio comes to her house, sifts through her wardrobe, helps her sort and select the pieces that are worth it or not. It is through ambassadors spread across the territory that this is possible. Equipped with their expert eye, they act like personal shoppers and travel to the homes of those who wish to do so. They then leave with the said pieces and Jaiio takes care of the rest: from creating the ad to delivery to the buyer.

Joy and Aurélie, founders of Jaiio © Jaiio

For the moment, two ambassadors are already active in Brittany (in Morbihan) and in Normandy (in Deauville). But the system will be extended to other areas of France by the end of 2026. In the Paris region, there is no need to travel to get rid of your clothes either: a courier will collect them from your home within 3 hours of your request, Aurélie guarantees.

In addition to not having to do anything, you are guaranteed to maximize your chances of resale. Unlike its competitors who publish the offer only on their own distribution channel, Jaiio also post your ad on 14 other platforms, such as Collective locker room Or Vinted. The advantage? Their user base is more massive than his (23M for Collective locker room And 100M for Vinted, against 1000 active members for Jaiio).

Avant-garde, it also tests new ways of selling, still niche and not saturated by competition, such as live shopping on Whatnot. Enough to increase the visibility of your gems tenfold and expand the sales audience (Jaiio has 10,000 subscribers on Whatnot). Finally, more of its online ads, Jaiio has a physical sales corner at Galeries Lafayette. The best of both worlds.

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