No need for a flashy color or an avant-garde cut to be unanimous this summer. A neat and easy-going hairstyle is winning over everyone. His biggest asset? She always looks impeccable.
Every season has its own hair obsession. After the XXL lengths, the very marked layers and the hairstyles which require a whole set of heating appliances, the tide is turning. This summer, all eyes are on a much more sober cut, but no less stylish. It is part of this trend which favors naturalness, shiny hair and clean lines. In short, a hairstyle that does the job almost by itself. And, let’s be honest, this is rather good news in the middle of summer, when we prefer to enjoy the terrace rather than take out the hairdryer.
This trend is inspired by Scandinavian culture. This taste for refined pieces, soft colors and unadorned silhouettes is now even found in hairdressing salons. As a result, more and more women are abandoning complicated cuts in favor of a look that is cleaner, fresher and above all easier to wear on a daily basis. No need to transform your bathroom into a professional salon to obtain a nice result. It is precisely this simplicity that makes it successful.
Celebrities obviously didn’t wait for everyone to adopt it. Hailey Bieber but also Angèle, Léa Seydoux and Virginie Efira have been displaying this look for a while now and the catwalks also confirm the trend. Fashion houses are multiplying silhouettes accompanied by short, shiny and impeccably shaped hair. The result catches the eye without trying to overdo it. It’s elegant, modern and discreet enough to cross the seasons without giving the impression of following a fashion that will be forgotten in three months.
This cut that gets so much attention is called the scandi bob. “The Scandi bob is a modern bob cut, inspired by the effortless, minimalist aesthetic often associated with Scandinavian beauty and fashion”explains Jason Cocking, professional hairdresser, in the columns of the British magazine She. “It combines clean lines, natural texture and healthy, shiny hair, for a discreet yet chic result.” Everything depends on a well-designed line, a beautiful material and hair that appears in great shape. Straight or slightly wavy hair is the one that best highlights this cut, although it can also work on a curlier texture provided it is adapted by the hairdresser.
However, when making an appointment, it is better to know how to explain what you want. “Ask for a straight square, with softened edges and very little gradient”advises Jason Cocking. “The idea is to preserve the natural movement while creating a modern, clean shape, with lots of shine and a finish that gives the impression of healthy hair.”
And if there is one piece of advice that is almost unanimous among hairdressers, it is this: come with photos. An image often avoids the famous “ah… it’s not at all what I imagined”. Everyone wins, including your hair.
