Do the right thing! 2025: A journey into sustainability, between meetings, paths and immersive experiences. From 14 to 16 March 2025, Fiera Milano Rho turns into a large laboratory of ideas, experiences and innovation for a more sustainable future. In fact, the fair of critical consumption and sustainable lifestyles is back organized by Terre di Mezzo publisher. With a free admission and a new headquarters in pavilions 16 and 20, the event is announced richer than ever, with 400 stands divided into four new thematic areas and almost 300 meetings dedicated to sustainability, education and active participation.
The theme chosen for the 2025 edition, The taste of trustreflects the desire to promote aware and responsible choices. Among the prominent guests, the return of Erri De Luca with his dialogue on body, word and passion for the mountains, accompanied by the projection of the short The experimental age. Giovanni Storti’s interventions were also expected, engaged in space The custodian treeand experts such as Telmo Pievani, Barbara Nappini and Daniela Lucangeli, who will bring their contribution on science, environment and education.
This year the fair is divided into four new areas: Care and wellnesswith proposals for a healthy and sustainable lifestyle; Flavors and knowledgewhere to discover and taste local products and know their stories; Culture and participationspace for comparison on social and environmental issues; Journey and Fair of the great pathsdedicated to itineraries on foot and by bicycle, with the presence of 14 regions and 80 Italian paths.
One of the most anticipated appointments of the fair is the Fair of the great pathswhich this year takes on a particular meaning in view of the Jubilee 2025. The opening event Italy, country of paths It will present the updated data on the most beaten routes, including the Via Francigena, which last year recorded 14,594 credentials delivered. A new app promoted by the CEI will also be launched, Paths of faithdesigned to support pilgrims with useful information and food for thought.
Among the new collaborations, the one with Altroconsumowhich proposes experiential workshops on sustainability and meetings on conscious purchases and Activism brands. The Italian Alpine Clubwith the presentation of the first results of the Citizen Science project Source water And the climbing wall open to children and teenagers.
The fair also welcomes Challenges – Everyone’s schoola space dedicated to education with over 100 meetings and 150 experts to reflect on issues such as critical thinking and school orientation. In addition, on the occasion of the 80th anniversary of the Liberation, the Ferruccio Parri National Institute will set up an exhibition and a meeting place dedicated to April 25th.
The program also includes numerous activities for children and teenagers, including carpentry workshops, immersive experiences in the seabed with augmented reality and readings on nature. With an increasingly rich and more engaging offer, Do the right thing! 2025 is confirmed as an unmissable appointment For those who want to explore new responsible consumption practices and actively participate in the construction of a more sustainable future.
For more information and the complete program, visit the website: www.falacosagiusta.org
