It was time.
This is a rumor that has been circulating for many months. Even before arriving in France, the brand was already causing a stir. Countless articles have appeared in the press, TikTok also took up the subject, creating excitement around this brand present in countries like Spain and Portugal. Born in the early 2000s, the brand had already tried to establish itself on the French market in the past – in 2009, to be more precise. However, without knowing why, she left the country three years later. In 2026, she decides to come back stronger than ever to conquer Frenchies with, always low prices, a focus on wardrobe basics, and stylish clothes for the whole family. This Thursday, May 21, 2026, it is therefore the mark Lefties who drops off his suitcases in the Paris region. It is in the brand new Central Park Valvert shopping center, inaugurated the day before yesterday, that the group’s label Inditex sets up its first French store.
On the program: 3,400 square meters of fashion for women (50%), for men (20%) but also for children (30%). On the kids’ side, the brand has pulled out all the stops: the sales area is much larger, the shelves are more airy, to allow parents and children to move around with ease, even equipped with strollers, and offer them a most exciting shopping experience. Because the general director of the brand insists: “The important thing is, even if they don’t buy, they have a good time.”
Furthermore, within this category itself, several lines are highlighted. First there is the “newborn” collection, the “child”, but also a 100% “teen girl” line, for girls who do not buy from women and want to stay with “kids”.
In addition to this diversity of clothing for the whole family, what is especially attractive is the low prices. In fact, the brand’s price positioning is well below Zara, and is positioned at prices similar to those of Primark or even Kiabi. For example, count 5.99 euros for sunglasses, 12.99 euros for a shirt.
The customer experience is being perfected thanks to tools and technologies that are not yet found in the group’s other stores, at least in France. In the fitting room, there is no need to bring your unwanted clothes back to the seller: a sort of basket to “discard” your unwanted items is directly embedded in the wall of the cabin. Robots then sort them by category according to the product reference.
Finally, regarding the future of the brand in France, and more specifically, the potential opening of other stores, the general director says: “We are in no hurry.” The main thing, for him, “it’s about doing things well and not losing your identity.” To be continued.
