France is regaining its rights on the fashion planet.
If the last decades have shaken the supremacy of Paris in the ruthless world of fashion, calling into question its status as world capital in favor of other emerging cities like Copenhagen, the latest ranking unveiled by Lyst risks restoring to the city of lights all its letters of nobility. Thus, each quarter, the largest fashion research platform in the world publishes, in its Lyst Indexthe ranking of the most desirable brands over the period observed. If the latest rankings were rather cosmopolitan, invested by our eternal Italian rivals (like Miu Miu) or by Scandinavian challengers like COS; At the start of 2026, French houses are reaffirming their hegemony. In the top 3 brands that generated the most searches, demand, and had more visibility than the others, three historic French houses reign supreme.
In 3rd position, we find the fashion house created by Christian Dior, which is joining the podium for the first time in history. This historic breakthrough can be explained, among other things, by the arrival of creator Jonathan Anderson at the head of its artistic direction. The British designer, formerly at the head of the brand Loewehas widely made a name for itself with collections praised by the general public and critics alike. His fall-winter 2025-2026 collection, with its pieces that celebrate the Indian summer and feature magical fauna and flora, have widely talked about him and the brand. On the 2nd step of the podium, a regular in the ranking who appeared in this famous top 3 throughout 2025. Worn by Philippine Leroy-Beaulieu, Charlotte Gainsbourg and even Carla Bruni, the house Saint Laurent has been seducing trendy girls for several seasons now. In 2026, it is its high-collar jacket, inspired by windbreakers, which caused a sensation on the fashion world (it is also the 1st trendiest piece of the season according to this same ranking).
Finally, for the first time since the creation of the ranking, Chanel has established itself as the most desirable brand of the moment. The house founded on rue Cambon, which had never appeared on the podium before, surpassed all its counterparts.
As for Diorit is above all the influence of its new artistic director, the man named Matthieu Blazy, which explains this rise. In just one year of fashion mandate (April 2025), the Belgian designer is already at the origin of iconic pieces of the house: among them, the Chanel 25 bag, the maxi flap bag, the famous V-neck pumps…
The famous brand born at the beginning of the 20th century is thus the only one to include two pieces from its collection in the top 10 of the most trendy pieces of Lyst. On the business side, the figures follow: thanks to his genius, Chanel passes the historic threshold of one billion dollars (in turnover) in the first quarter of 2026. The media are even talking about the “Matthieu Blazy effect”. The French can be proud of their fashion heritage.
