There’s something new to personalize your interior! And good news, this new address dedicated to decoration and small objects is very accessible.
Changing the atmosphere of a room does not necessarily require a big budget. More trendy tableware, a pretty vase, a few natural fiber baskets or a new perfume diffuser are often enough to breathe new life into an interior. Faced with this craze for accessible decoration, a new brand is preparing to enter France. Its ambition: to offer thousands of small everyday objects with careful design and low prices, enough to appeal to all those who like to change their home over the seasons.
On the shelves, the brand especially wants to talk to fans of smart little changes. A table to refresh before a dinner, a bathroom to be cleaner, a kitchen to be better organized, a bedroom to soften with two or three accessories… This new store focuses on these simple purchases which quickly give the impression of a more polished interior. No need to redo the whole house. Here, the promise is contained in a basket full of pretty finds.
His name? OCE, for Original. Colorful. Essentials. Founded in 2014, the brand already has more than 180 stores around the world, the vast majority of which are in China. Its first French point of sale will open its doors within Central Parc Valvert, in Sainte-Geneviève-des-Bois, in Essonne. Visitors will discover more than 2,500 references divided into seven universes: cooking, well-being, accessories, lifestyle, travel, bathroom and even soft toys. Its concept, called Nordic Design, Amazing Life, focuses on minimalist design, trendy colors and prices designed to remain accessible to as many people as possible.
OCE’s strength lies in its ability to bring together all the little details that give character to a house. There you will find tableware with clean lines, accessories for organizing the kitchen, objects for the bathroom, interior scents and even decorative elements that are easy to integrate into all styles. The idea is not to completely redo your living room, but to accumulate these little touches that make a room warmer, more functional and more personal, without exceeding your budget.
This arrival on July 18 is part of a broader wave of new international brands which are choosing France to continue their European development. The choice of Central Parc Valvert is not insignificant. This brand new shopping center already hosts several new concepts in France, including the first French Lefties store. For OCE, this is a real life-size test. If success is achieved, the brand could quickly increase its openings in other French cities and become a new essential address for revamping your home at a low price.
