Already cult.
Certain everyday objects are born to fulfill a utilitarian function, and not to please the modosphere. From one day to the next, however, it happens that they become trendy without even having wanted it. Because on the fashion side, all it takes is for a fashionable fashionista to take hold of them to give them unexpected desirability. In addition to the designers of the big fashion houses, the street also has a say in the making of fashion trends. Lately, it’s a supermarket accessory that’s creating a buzz among the most prominent fashionistas. Initially, it was used to store groceries while strolling through the aisles.
Its American version, signed by the supermarket chain Trader Joe’shas created a buzz on social networks, generating countless videos which have hundreds of thousands of views each. Result of the races? Said accessory is thus the 8th most desirable piece of the first quarter of 2026 according to Lyst. In the “bags” category, only the maxi flap of Chanel surpasses it. You will have understood, the most desirable bag of the season is none other than the tote bag.
If the tote bag makes a breakthrough in the ranking Lyst this year, it has actually been emulated since 2024 (remember, in March 2024, our colleagues from Figaro had already talked about it at length). A hype that is also observed even on the second-hand market: marketed at only $2.99 at the American giant, the tote bag is now selling for up to 1,200 euros on Vinted.
A key element of its desirability? It is each time launched and restocked in new versions, in the form of limited drops. A system well known to fashion brands (Cortesin particular) which creates a feeling of exclusivity and strongly contributes to the desirability of the room. Latest version to cause a stir? The tote bag Trader Joe’s in pastel version (powder pink, sky blue, sea green, lilac).
If the tote bag is, according to some, the fashion accessory of the century, the version Trader Joe’s is the one that really broke the internet. A pioneer in the field, the American nevertheless has concerns on French territory… Indeed, some fashionistas see in the tote bag signed Big Fee a worthy heir of the first. Case to be followed very closely.
