During sales, we tend to fill our basket with many inexpensive items. However, according to an expert, this period is above all an opportunity to invest in a beautiful piece that will not gather dust in the dressing room.
Every year, promotions arrive, red labels appear everywhere and we end up buying yet another black sweater or jacket that looks a lot like the one already hanging in the closet. Sales have this little talent to make us believe that a reduction is enough to justify a purchase. In fact, the best way to enjoy it is to slow down a little. This is precisely the philosophy defended by Edel Kinane. For this style consultant, discounts are used to treat yourself to pieces that you might not have bought at full price and that will still look great in several years.
Before even going shopping or browsing fashion sites, she advises looking at what you already own. The exercise may seem a little tedious, but it avoids many mistakes. Many people repurchase the same clothes over and over again because they feel comfortable with certain colors or cuts. In the end, they accumulate duplicates without really enriching their wardrobe. The idea is therefore to identify the real gaps. Once this inventory has been carried out, purchases become more consistent and promotions become more relevant.
Another reflex that can save several hundred euros: don’t rush as soon as the sales open. The first few days attract crowds, but prices often continue to drop as the weeks go by. Successive markdowns sometimes make it possible to find high-end pieces at much more attractive prices. Edel Kinane takes the example of a sweater Loewe whose price went from 980 to 475 euros. A significant reduction, certainly, but which only makes sense if the garment really finds its place in the wardrobe. A good deal is not measured only by the percentage displayed on the label. If a piece remains at the back of the closet, even on sale, it ultimately always costs too much.
In this context, Edel Kinane advises focusing your budget on a luxury accessory rather than on clothing. In his eyes, it is this type of piece that offers the best ratio between the price paid and the number of times it will be worn.
She cites, for example, a suede hobo bag Victoria Beckhama black pouch Jacquemus or even a shopping bag JW Andersonall displayed with significant discounts. Same logic for leather belts from beautiful brands, like Prada, Saint Laurent Or Celinewhich cross the seasons without a false note.
The objective? Build, purchase after purchase, a wardrobe that works as a whole. The pieces mix easily, combine with each other and allow you to create several silhouettes without needing to renew your entire collection each season. It’s also a way of consuming fashion differently. Buying less, but choosing better, allows your clothes to last longer while limiting impulsive purchases.
