This summer, APM Monaco is increasing its number of events in the Principality where it was born in 1982: a restaurant terrace, a temporary padel court and an ice cream parlor to be discovered until October.
This summer, the APM Monaco jewelry house is multiplying its meetings in the Principality where it was born in 1982. From July to October, it is taking over several emblematic addresses in Monaco, between a restaurant terrace, a temporary sports field and an ice cream parlor for a season. Three steps to extend the spirit of its new collection, “Un Été à Monaco”, between gastronomy, sport and indulgence. APM Monaco surprises once again with incredible ideas in terms of marketing, we tell you everything.
On the terrace of COYA Monte-Carlo
Since June 26 and until October, the COYA Monte-Carlo terrace has been styled as APM Monaco for a second consecutive season. After a first collaboration in 2025, the House is resuming its quarters in this popular restaurant in the Principality, whose setting has been completely redesigned according to its aesthetic codes. For the occasion, a signature cocktail was specially designed to accompany visitors throughout the summer.
The opening evening, organized on June 26, brought together those close to the House around the launch of this new season. Among the guests, Chinese actor and singer Zhou Yiran, APM Monaco ambassador for the Asia-Pacific region, made the trip, giving the event a resonance that goes beyond the borders of the Principality.
A temporary padel court opposite the Casino
From July 1 to 12, 2026, a padel court is set up just opposite the Monte-Carlo Casino. Dressed in red and white, in the colors of the new “Un Été à Monaco” collection, it offers players a breathtaking view of one of the most recognizable monuments of the Principality.
The inauguration took place on June 30, in the presence of Maison ambassadors Charles Leclerc, Arthur Leclerc and Baptiste Giabiconi, alongside Louis Prette, general director of APM Monaco. On July 1, those close to the House were able to preview the court, in a relaxed summer atmosphere.
This installation also has a solidarity component: all of the revenue generated will be donated to the Prince Albert II of Monaco Foundation, which works to protect the environment and the planet, particularly around biodiversity, the climate and water resources.
An ice break in the Jardins des Boulingrins
From July 1 to September 30, a temporary ice cream parlor is set up in the Jardins des Boulingrins, just opposite the Monte-Carlo Casino. The place, also dressed in white and red, uses the graphic codes of the collection while making a nod to the colors of the Monegasque flag.
For the occasion, APM Monaco has imagined an exclusive creation: the signature YUM ice cream, designed in the playful and colorful spirit of the House. Down to the smallest detail, the experience was personalized in the colors of APM Monaco, from ice cream tubs to napkins and service items.
The summer spirit of a House anchored in Monaco
Between the COYA terrace, the padel court and the Boulingrins glacier, APM Monaco creates a summer in its image: elegant, gourmet and resolutely focused on Monaco. Three addresses, three atmospheres, but the same common thread, that of a House which has never forgotten where it comes from and which likes to remind us of it, each season, in its own way.
