The verdict fell: this brand known for its tights is the favorite brand of the French. Here is which one.
What is the first brand of tights that comes to mind? The one you can count on if you need a pair at the last minute? Not only is it available in all large supermarkets, but it also offers quality products at low prices. And in addition, it is the favorite brand of the French!
This title, valid for two years, is based on the results of studies carried out by the Institute OpinionWay with a panel of 1000 French. Already rewarded two years ago, this brand best known for its tights was again crowned in the following 4 categories: tights, socks, male underwear and lingerie.
Thanks to an unbeatable value for money and elegant and trendy models, fashionistas tear the pieces of the label. 1 tights would be sold every 4 seconds in France every 4 seconds, 15 pairs of socks each minute … from tights to underwear through sports clothes -with the launch of DIM MOVE in the summer of 2024 -DIM has been a benchmark since its creation in 1953. It continues to evolve and offer innovative technologies.
The claw also knows who to collaborate with! Recently, she joined forces with the famous Fressange model Ines to create “the selection of Ines”, a line of clothing chosen by the model itself, which combines elegance and refinement.
Its underwear is as famous as its tights. In 2024, the female lingerie market in France amounted to 2.08 billion euros, according to a study by Kantar X Sil and Tagwalk! In addition, this year, the trend is at apparent lingerie and lace.
The brand has also been offering men’s underwear for almost 40 years. As comfortable as they are affordable, DIM products have conquered the hearts of French and French.
