From February 26 to March 1, APM Monaco is set up on rue de Turenne in Paris. On the program: exclusive discovery of the Spring collection and live demonstrations from artisans. We tell you everything.
APM Monaco is coming to Paris for just a few days. From February 26 to March 1, the Monegasque house is opening a temporary pop-up at 84 rue de Turenne, in the Marais. The objective: to show what is hidden behind each piece of jewelry, from the first sketch to the finished piece. And for those who would like to discover the new products in advance, this is the perfect opportunity. The Spring 2026 collection will be revealed exclusively in this space, even before arriving in store. One more reason to stop by and see what’s going on.
An immersive experience to go behind the scenes
This pop-up is not just a temporary point of sale. APM Monaco wanted to create a truly immersive space where you can discover behind the scenes of the brand. The idea: to show how a piece of jewelry comes to life, from the drawing board to the final piece. All the manufacturing stages will be exposed, just to understand what really happens in a jewelry workshop.
But the highlight of the show is the presence of a craftsman who will provide live demonstrations. Setting is this meticulous moment where each stone is fixed by hand on the jewel. A technical gesture that requires years of practice. Enough to change your outlook on what you wear on your wrist.
Handmade and demanding quality: APM Monaco know-how
Why does APM Monaco organize this kind of event? Because the brand has a story to tell. Founded in Monaco in 1982, it was born from a family passion for jewelry and know-how passed down from generation to generation. From the beginning, the house made a choice: to make its jewelry by hand in its own workshops, with carefully selected materials, rather than giving in to mass production or uncontrolled subcontracting.
Concretely, what does that change? Each piece takes time. Time to be designed, time to be assembled, time for each stone to be set in the right place. APM Monaco supervises all stages of manufacturing, from start to finish. This is what guarantees durable jewelry, which does not deform after three weeks, which does not tarnish after two showers.
The brand relies on this quality requirement inherited from Monaco: accessible pieces, yes, but which sacrifice nothing in terms of manufacturing. And it is precisely this invisible work, that which happens in the workshops, that the pop-up makes visible for a weekend.
A unique Spring collection to discover in preview
The other reason to go pop-up: the Spring 2026 collection will be presented exclusively, before even arriving in store. This is the first time that APM Monaco has revealed it to the public. A collection designed around light and renewal, with delicate, modern and elegant creations that celebrate the arrival of the beautiful season. Faithful to the brand’s DNA, it combines refinement and contemporary designs. Pieces to discover on site, during this Parisian weekend.
To discover this collection, meet from February 26 to March 1 at 84 rue de Turenne, in the Marais. Between the discovery of new products and the possibility of observing an artisan at work, this ephemeral pop-up offers a new look behind the scenes of a jewelry house. The opportunity to understand what is hidden behind each piece, and why certain jewelry lasts while others end up at the bottom of a drawer.
The APM Monaco pop-up is open from February 26 to March 1 at 84 rue de Turenne, 75003 Paris. FREE ENTRANCE.
