At a recent French Open match, Vianney attracted attention for more than just his music, revealing a sneak peek of his still-unknown clothing brand.
We knew Vianney singer, successful songwriter and coach of The Voice. What we knew less is that the artist also hides a stylistic streak. He also made a notable appearance at Roland-Garros on May 28, wearing an outfit entirely from the brand he founded in 2021.
After several months spent away from the cameras building a cabin alone in the countryside, Vianney chose Roland-Garros to make his big public comeback. On this occasion, the singer highlighted his clothing brand TRUE by sporting a white striped polo shirt, embroidered with the label’s name on the chest, combined with faded denim jeans and a pair of white sneakers.
Behind this entrepreneurial project in fashion lies a long-standing passion. Long before finding success in music, the singer of “Pas là” studied fashion design at ESMOD, from which he graduated in 2014. It was from this journey that the Vrai label was born, a few years later: a family adventure where his mother supervises the development while he signs the artistic direction and imagines each piece. An involvement that is felt in the very identity of the label, largely inspired by its own style with clean lines, comfortable cuts and a few carefully measured touches of color.
The brand also focuses on more responsible fashion, favoring organic and natural materials, manufacturing carried out in France and Europe as well as recyclable packaging.
A commitment that goes even further with “OH! HAPPY DAY”, a day organized each month during which all profits from sales are donated to solidarity associations.
