The usual second-hand platforms are saturated. As sellers multiply and buyers become more and more demanding, it is becoming more difficult than before to make money. Faced with this, renting clothes between individuals seems to be the solution to monetize your dormant items.
Fashion-wise, second-hand is no longer what it used to be. The purchase and resale of forgotten clothing items is no longer as profitable as in the past, marred by artificial intelligence scam scandals, poor quality ultra fast fashion pieces and an increasingly competitive second-hand market. Proof of this is that on French territory alone, the world’s leading platform in this area now has nearly 23 million users. Buyers and sellers are now more numerous and, what’s more, even more experienced. Taking advantage of a balance of power in their favor, buyers are becoming more and more demanding and negotiate excessively to drive sales prices down. It then becomes more difficult than before to earn money.
But the second-hand market has not said its last word: those who took advantage of it to supplement their income are now exploring other horizons to monetize the neglected pieces of their wardrobes. Among these new uses: the rental of clothing and accessories seems to be a more than profitable solution. Victoire Tassin, co-founder of the peer-to-peer rental platform wherewearconfirms this observation Women’s Journal : “Some of our users already generate a few hundred euros per month.” Among them, one wearerwho won the tidy sum of 2,500 euros between June 2025 and April 2026.
But then, what clothes work best for rental? Whatever the period observed, one type of product remains unbeatable and remains, in all seasons, praised by users of the application: the dress.
Over the whole of 2025, the first quarter of 2026 or even the month of April, “dresses are well ahead”Victoire confirms to us. For April, this is obviously explained by “a very strong dynamic linked to the wedding season.” For comparison, on Vinteda Balzac Paris designer dress in size 38 sells for 25 euros. On wherewearit can be rented for 4 days at the same price… But here, the process is reproducible and the income, from a single product, can be multiplied infinitely for those who rent their dressing room.
Far from being just an ephemeral episode, those who rent clothes do so over the long term. Victoire Tassin hammers it home: “We have a high reuse rate, users re-rent and rent again. Use is very anchored in daily life, not just occasional.” By choosing to rent our locker room, we ensure that we have a sustainable source of income – however modest it may be. So of course, we don’t become a billionaire, but in these difficult times, we don’t refuse an extra euro saved.
