We often look for the right shampoo, the right mask, the right oil. However, the new thing coming from Korea is not happening at length. It targets the root.
When hair becomes dull, becomes greasy too quickly or lacks hold, the first instinct is to change shampoo. Sometimes it helps, sometimes it doesn’t. Because the real subject is not always the hair fiber, but the scalp. It is he who endures frequent washing, pollution, too hot hair dryers, styling products or even periods of stress. And when it saturates, it often ends up showing in the mirror.
In South Korea, this area has been taken seriously for a long time. There, hair care doesn’t stop when you rinse off your mask. We consider that we also need to take care of the skin under the hair, a bit like we do for the face. The idea is to better target the problem. If the roots regrease quickly, if it’s itchy, if the hair seems limp or lackluster, you don’t necessarily load the lengths with more material. We first act at the source.
This is what appeals to many consumers today. Long routines are tiring. Oily textures too. We want products that are easy to use, quick and don’t stick. The Korean trend does exactly that. It offers light treatments that are applied quickly and do not give the impression of having dirty hair immediately afterwards. Another reason for its success: it addresses very common problems. Many people have sensitive scalps. It feels a little tight after washing, it sometimes gets hot, the roots become greasy the next day or the hair appears flat despite all the efforts. We often think that it’s “the nature of hair”, when it’s not always that simple. When the scalp is better balanced, the hair has more hold and a cleaner appearance.
Korean brands have also gained ground because they have become easy to find. No need to go through complicated sites or order from the other side of the world. They can now be seen in many online stores and specialty stores. Result: products formerly reserved for enthusiasts are arriving in the bathrooms of the general public. The secret in question? Scalp lotion. A liquid treatment that is applied directly to the roots, often after shampooing or between two washes depending on the product. It can hydrate, soothe, refresh or help rebalance the area.
Among the brands offering this type of treatment, we find Aromatica and its purifying tea tree tonic at 17 euros, the light tonic lotion for the scalp Pixcell Biom at 20 euros or the anti-hair loss tonic lotion Some By Mi Cica Peptide Derma at 16 euros. Enough to be tempted!
