At Zara, some new items disappear even before the lunch break. Between the crowded stores and the flash sales on the site, it’s difficult to keep up.
With summer approaching, many are starting to take a look at the new Zara products, often “just to look”, before coming out with a basket full of clothes that we absolutely didn’t need in the first place. The problem is that at Zara, everything moves very quickly. The collections are constantly changing and you sometimes have to search for a long time in its giant stores before coming across the right pieces. This is exactly why some Instagram accounts explode: they sort things out and show what’s worth it.
Among them, one account is a hit. No question of finding the ultra conceptual top with improbable cutouts or the transparent pants “seen on the catwalks”. Here, we’re talking about pieces that are easy to imagine in a real wardrobe: a beautiful blazer, a well-cut tank top or even impeccable balloon jeans. Every week, the content creator arrives in the booth at Zara with a selection of new products spotted in store. She tries everything on camera and above all gives her honest opinion on the cuts, the materials or the look worn. But as is often the case with this kind of content, everything is also based on a very specific style.
In one of her latest videos, she begins with her very spontaneous tone: “Hello, are you okay? Well, it’s Monday, again, I have to tell you Monday. New Zara collection. Should I show you all that or not?”Then, she goes through the pieces at high speed. She notably shows “the viral t-shirt of the week at Zara“, a heathered tank top with a rock spirit with a vintage neckline, before moving on to her “favorite”: a sleeveless brown gingham shirt available in several colors. She talks about the fit and the easy side to wear under a blazer or during the holidays.
It also quickly identifies parts that risk disappearing from the site in a few hours. In her video, for example, she talks about balloon jeans that are already in high demand. “The wash is awesome“, she insists, before recounting that she saw another model worn with heels on a friend and that she found it “super stylish”. Same thing for the coordinated sets that she particularly adores: “We agree that sets are the story of our lives.” And frankly, it’s difficult to prove her wrong… even if some may find these silhouettes a little too trendy. The account in question? Claudia Enayim.
What we also like about this content creator is that she talks like everyone else, gives her opinion without beating around the bush and shows clothes that we really imagine wearing in the street or in the office. But his videos remain above all inspirations, not universal truths. Between tastes and body types, not everyone necessarily recognizes themselves in the pieces she selects. It’s no surprise, however, that her videos have become a weekly fixture for many French women before opening the Zara app for “just five minutes”.
