Are you looking for jewelry that really lasts? APM Monaco, a Monegasque house founded in 1982, manufactures its pieces by hand. Focus on the brand and its latest winter collection.
In February, APM Monaco celebrates women through its KOL #APM Loves You campaign. Strong and committed, she brings together seven influential friends of the house around a universal message: love.
Carla Ginola, Disruptive Beauté, Isabeau de La Tour, Mademoiselle Soph, Socharmante, Sabrina Cesari and Jade Gattoni share their personal vision of love, their journeys and their stories. An ode to femininity in all its singularity.
The common thread? #APM Loves You, a positive and inclusive message. To love is also to love yourself, to trust yourself, to assert your choices and to dare to be fully yourself. These KOLs embody a modern, free and assertive femininity, guided by audacity and self-confidence, like the luminous energy of APM Monaco.
And of course, their passion for APM Monaco jewelry makes the perfect link with the House. Designed as iconic everyday pieces, these jewels accompany women in all their moments of life, like a dazzling signature.
APM Monaco, a brand anchored in know-how
When you buy jewelry, it’s difficult to know what you’re really buying. Faced with this uncertainty, turning to established brands becomes obvious. Founded in 1982 in Monaco, APM Monaco is one of those houses that has refused mass production. Their jewelry is still crafted by hand in their workshops, supported by know-how passed down for more than forty years. A look back at a brand that places quality at the heart of its DNA.
Monaco, cradle of know-how
Before becoming the brand we know today, APM Monaco was first a family workshop. In 1982, Ariane Prette and her son Philippe manufactured gold and diamond jewelry for major jewelry houses. Their job? Technical, meticulous, invisible. For thirty years, they created pieces for others, perfecting their skills away from the spotlight. It was in 2012 that Philippe Prette and his wife Kika decided to create their own brand, with a simple idea: to manufacture jewelry with the same standards as fine jewelry, but at more accessible prices.
Why does Monaco matter? Because it’s not just a question of address, Monaco is the DNA of the brand. This is what sets the tone for all the collections: the discreet elegance of the Riviera, this Mediterranean chic that doesn’t scream. APM Monaco draws on this spirit to create jewelry that can be worn with jeans or in the evening. No bidding wars, no logos everywhere. Just well-designed, accessible pieces that last. It is this balance that means that we do not confuse APM jewelry with a fast fashion accessory.
The handmade thing that changes everything
At APM Monaco, each piece is made by hand in their workshops. No industrial production with machines that string together thousands of identical parts. Each earring, each bracelet, each ring passes through the hands of artisans who master their technique. The setting of the stones, the assembly, the finishing touches: everything is done by hand. This is what takes time, what costs more to produce, but it is also what guarantees that you are not sold a shoddy piece of jewelry that will break at the first hit.
At APM Monaco, each stage is controlled by the teams, from the initial drawing to the finished part. What does that change? No unpleasant surprises, no defects that go unnoticed. The brand combines modern design, which follows trends, with artisanal standards inherited from forty years of experience. Result: jewelry that looks current but is made to last.
The Winter 2026 collection, between ice and light
APM Monaco puts this know-how at the service of collections that are regularly renewed. For this winter, the brand has drawn its inspiration from where it becomes most evident: in winter itself. The snow that has just fallen, the ice that breaks into geometric patterns, the light that catches on a frozen surface. The Winter 2026 collection translates all of this into jewelry that is not “Christmas-themed”.
The Ice line, for example, takes the angular shapes of broken ice in modern and graphic designs. Snowflakes plays on reflections with stone paving that captures the light. Cœur brings warmth with more romantic patterns, while Enlacé offers intertwined, almost architectural pieces. Jewelry designed to be worn every day, not to stay in a drawer waiting for a special occasion.
Between a low-end piece of jewelry that won’t last the winter and a handmade piece, the choice seems obvious. APM Monaco proves that it is possible to offer quality jewelry, designed to last, at reasonable prices. Forty years of Monegasque know-how, artisanal manufacturing supervised at every stage, materials that keep their promises: this is what makes the difference between a piece of jewelry that you keep and an accessory that you throw away.
And in the end, investing in a piece that lasts is smarter than buying a new bracelet every three months. Discover all the jewelry on the APM Monaco website
