After a brief release in cinemas, the biopic arrives on TV on Canale 5 in prime time on Sunday 24 November There’s still tomorrowi dedicated to Ennio Doris, a film wanted by his family after his death, and directed by Giacomo Campiotti. It has the same title as his autobiography (published by Sperling & Kupfer) and presents him as a man of humble origins who built an empire following a dream.
Little Ennio, born in Tombolo (Padua) on 2 July 1940, was destined to help his father in the cow business after the fifth grade. But a kidney disease made him frail and his family decided to let him study. As an accountant he found his first job as a door-to-door salesman at the Banca Antoniana di Padova e Trieste (later Antonveneta) in the San Martino di Lupari (PD) branch, where he remained for eight years.
Seeing Gianfranco Cassol, his schoolmate, being a promoter, in 1969 he began his activity in the field of financial consultancy for the Fideuram company. Observing the difficulties of workers like his father in having a pension and being able to take time off work to take care of himself, he developed the idea of creating a financial institution tailored to ordinary people.
Decisive for the creation of Banca Mediolanum was his meeting with Silvio Berlusconi, which happened by chance in Portofinowhile Ennio Dopris was there on holiday with his wife Lina Tombolatro (they had married in 1966, their son Massimo was born a year later and Anna Sara in 1970).
Doris was very impressed by an interview with Berlusconi in the monthly magazine Capitalin which the entrepreneur declared: «If anyone has an idea and wants to become an entrepreneur, come and visit me. And if the idea is good we work on it together.”
Ennio Doris had a very ambitious idea, but he lacked the capital. So he did everything to get an appointment with Berlusconi and convinced him. In February 1982 the Programma Italia company was born, the first network in Italy to offer global consultancy in the savings sector, jointly owned by the Fininvest Group and Ennio Doris. In 1994 Programma Italia SpA changed its name to Mediolanum SpA, which in June 1996 was listed on the Italian Stock Exchange and entered the MIB 30 starting from 1998.
In the May 1997 the new Banca Mediolanum was born with Ennio Doris as president.
Starting in 1999, For many years, Doris was also the spokesperson for advertising spots in which she acted in the first person by tracing a circle in the sand with a compass.
Doris and Berlusconi, as well as partners, also became friends, despite being very different on a human level. Doris remained devoted to his wife Lina all his life and even when he traveled by helicopter, on weekends he went to the village to play trumps with the friends of his youth.
One of the most sensational episodes in the life of Ennio Doris was also chosen as the opening and closing moment of the film: September 10, 2008after the collapse of Lehman Brothers, Ennio Doris held a famous speech in front of the investors in the Paleocapa building of Finivest announcing that Mediolanum’s shareholders, especially small savers, would not suffer the repercussions of that terrible crisis, and that he would cover the losses with his own funds.
Having been ill for some time, in March 2020 he donated 5 million euros to the Veneto region for the battle against Covid-19.
He passed away at the age of 81 on November 24, 2021 and was buried in the Tombolo cemetery in the family chapel.
