The Czech offers popular designer sneakers as well as more pointed ones. Some already call it “the temple of sneakers”. But it also offers beautiful pieces from brands in the streetwear universe.
Sportswear reigns supreme in the modosphere. Proof of this is that in terms of turnover, sports equipment manufacturers, increasingly lifestyle, are now surpassing fashion brands in their own field. In addition to leaders established over several decades, such as Foot Locker (1974), Decathlon (1976), Intersport (1968) or even JD Sports (1981), other young players dare to enter this already saturated market.
Born in 2011, this new brand from the Czech Republic is so successful that it ends up entering French territory this year. A French expansion project that she had in mind for some time already, as reported by our colleagues at LSA end of 2025.
Several cities in the region were then considered: Lyon, Marseille, Paris. Today, the destination is becoming clearer. Already well established in Eastern Europe – in Bratislava, Bucharest, Budapest, Prague and Warsaw – it therefore decided to settle down in the French capital. The idea? Establishing a presence in Western Europe after having conquered the East. This little thumbnail bears the unambiguous name of Footshop.
For its first French flagship opened on June 5, the Slavic brand therefore chose to set up at 63 rue de Rivoli, in the 1st arrondissement, not far from the strategic Châtelet. With a slightly more fashionable side than its rival Intersportan urban concept store look that will make you pale Citadiuma more accessible positioning than the iconic Kith (the Czech offering accessible versions of luxury houses, with MM6 Maison Margiela rather than Maison Margiela, Fear of God essentials instead that Fear of God), Footshop is already emulating on the tricolor field.
Its offering includes stylish sneakers; classic sneakers; streetwear clothing from high-end brands as well as more affordable, popular and more niche ones. Another point which constitutes the strength of Footshop : ultra cutting-edge selections, with collaborations between the Czech and major streetwear brands like Bapeor even exclusive designer pieces that cannot be found at other retailers – like Heliot Emil.
On the shelves, on the racks, fashion designers will find signed pieces adidas, Asics, Nike, Puma, MM6 Maison Margiela. The Czech even offers its own collections under the name “FTSHP”. A business that is going great: according to our counterparts at Fashion Networkturnover reached 77.9 million euros in 2025 (an increase of 32% compared to the previous year). When we know that three quarters of the profits were generated internationally, we better understand the brand’s desire for expansion. To be continued.
