Rather than damaging the fiber with repeated straightening in the face of humidity, the solution lies in a surprisingly simple trick. Since the FIFA World Cup final, searches for Shakira’s star look have jumped 5,000%. Find out why this natural routine is the ultimate anti-frizz of the season and how to reproduce it step by step.
It’s hot, the air is heavy, and you’ve probably already given up on flawless blow-drying. At the end of July, the fight against humidity turns into a nightmare for all those trying to tame their frizz. What if the real mistake this season was to bother with heated hair tools? Last Sunday, the anti-heat revelation of the summer came not from a tutorial, but from halftime at the Football World Cup. A simple appearance was enough to trigger a tidal wave on the search engines. The solution to surviving the heatwave in style lies in a simple tip, where imperfection finally becomes your best ally.
If Spain won this edition, it was Shakira who set the stadium on fire during her half-time concert. Beyond her yellow and pink dress by Roberto Cavalli, it was her spectacular lioness mane that captivated the crowds. Since Sunday, searches for the Colombian star’s hair have exploded by more than 5,000%, relaunching the bohemian hairstyle trend, for which searches jumped 40% in twenty-four hours. Far from straightening that collapses at the first drop of sweat, this look embodies uninhibited chic. Annabelle Taurua, beauty expert at Fresha, deciphers the phenomenon: the boho movement is the anti-smoothing par excellence, designed to appear relaxed, like coming out of the water. Born from the hippie culture of the seventies and the Coachella aesthetic of the 2010s, it has just been masterfully modernized.
Its immense advantage in summer? It feeds on ambient humidity instead of fighting it. For this wild look, the secret of the pros goes against our habits: work on hair that is not freshly washed, it retains the waves better. After getting out of the shower, spray a texturizing product, such as Surf Spray from Bumble and Bumble, on damp lengths, avoiding the roots. Put away your irons and braid your hair before bed. When you wake up, undo the ties and apply the golden rule of boho: don’t brush. Simply scrunch your lengths with your fingertips to break up the curls and achieve that imperfect finish.
Curly hair will benefit from being worked with mousse. Add some loose braids on the sides or a crochet headband, an accessory that has seen an 875% increase in searches this year. With a long flowing dress or linen pants, you’re ready to face the heat.
