It stands up to historic houses.
Luxury leather goods is a highly competitive world, populated by renowned houses having established their legitimacy over many centuries. Goyard, Louis Vuitton, Hermes…: their centuries-old know-how has survived the ages without biting the dust – time contributing to their image of excellence. However, this historical hegemony does not intimidate young leather goods brands, far from it. In recent years, the fashion scene has witnessed the birth of countless “little thumbs” of bags, capable of competing with the greatest leather goods manufacturers. Among them, Polène Paris And Demellier LondonWho have carved out a place for themselves in an already saturated market.
A leather expert renowned for putting bags from prestigious houses and more confidential brands under the scalpel, Tanner Leatherstein has dissected thousands of leather pieces over the course of his career. During its thousand and one surgical operations, a French brand stood out from the others in terms of quality. Its flagship bag, the “mini Swann”, obtained an excellent overall score, with a satisfactory score in each of the criteria evaluated by the expert (design, know-how, structure, quality of leather, quality of material used).
He states: “The leather is premium quality, the construction of the bag is well thought out” and the value for money is clearly there (the models range between 300 and 400 euros on average). The one who has given himself the mission of “distinguish true quality from costly illusions” defends that the mini Swann is even “the best value for money in contemporary luxury.” However, despite the blessing of the expert followed by nearly 1 million followers on Instagramthe young French house does not benefit from as much visibility as its sisters born during the same period.
Born in 2020 under the leadership of Marine Chang, formerly of Lancaster (where she spent 17 years sharpening her expert eye), this is the brand Fleuron Paris who would benefit from being better known in the modosphere. His signature? Bags with clean lines, with a chic minimalist spirit, which stand the test of time without ever being locked into a particular era.
Success also lies in polished designs that benefit from the creativity of the Parisian fashion scene, unparalleled leather goods know-how – made in Italy, in Florence, please – and quality, well-sourced leather, in countries known for their tanneries such as Belgium, Spain and Italy. Among those who have already adopted it: the first generation of fashionistas who made the internet their runway, like Natacha Birds or Betty Autier.
On the celebrity side, the brand can even boast of having seduced the queen of Quiet Luxury herself: Madame Kelly Rutherford. We bet you’ll be next.
