Fashion is always starting over… especially when it comes to trendy shades.
Seen and reviewed everywhere last year, this color does not seem to have said its last word this summer. Bright and soft at the same time, this pastel shade is adored at weddings, unions and other events celebrating love. It goes wonderfully with brown, neutral tones like black or white, or other pastel shades such as powder pink or sky blue. A glimpse on the catwalks of the most prominent houses such as Balenciaga (spring-summer 2025), Georges Hobeika (ready-to-wear fall-winter 2026), Gucci (2025 cruise collection) or even Jacquemus (spring-summer 2025), it had also invaded the shelves of ready-to-wear brands. Zara, H&M, Kiabi : all these popular fashion labels thus incorporated the shade into their affordable collections.
But while we thought that the fashion public had forgotten it in favor of “glacier blue”, the famous data analyst @databutmakeitfashion shows that it is far from fading from the imagination of the modosphere; quite the contrary. It even saw an increase in interest of 73% compared to the same period a year ago. In Cannes two weeks ago, singer Joyce Jonathan showed it off by wearing a dress of said shade. You will have understood, it is butter yellow which is making a strong comeback on the fashion planet.
If butter yellow is so successful, it is also because it is perfect for fashionistas who are shy of the chromatic palette. Indeed, the color is vibrant, but not garish in any way. For those who have a real aversion to color, it presents itself as the perfect compromise between stylistic boldness and safety.
On the other hand, it is also easy to combine with other colors, and rarely clashes with the complexion of the person who chooses to wear it. This year again, butter yellow is unanimous.
