Deva Cassel appears in the latest Cartier campaign adorned with the high jewelry house’s best-sellers. Absolutely magical, it embodies one of the label’s legendary collections. We tell you everything.
The end of year holidays are fast approaching! And who says Christmas and New Year, says new Cartier campaign. Like every year, the fine jewelry house presented its new products and selection of gifts in a magical video, showcasing the brand’s know-how.
Under one of its Instagram posts, the brand wrote: “In search of the most beautiful gifts, a group of musicians follows the panther’s wake. As the majestic entrance hall transforms into a tropical forest, the staircase into a piano and the snow falls in the atrium, the music works its magic.“
One of the musicians is none other than Deva Cassel. Cartier chose her to embody its famous LOVE collection this season. In one of the main photos, the 20-year-old young woman wears the emblematic jewelry of the high jewelry house. On her hand, the three LOVE bracelets in yellow gold: the small pavé model set with 177 diamonds (29,500 euros), the medium model (6,600 euros) and the classic model set with 4 diamonds (12,800 euros).
This model created in New York in 1969 has a rather special history. It was designed by Aldo Cipullo, a Tiffany & Co designer, following a romantic breakup. If the American house refused the concept, the French house immediately loved and accepted the project. Even today, the LOVE bracelet, symbol of a lost and eternal love, is very successful. Just like the Trinity ring, which is another of the creations that Deva Cassel sports in the campaign.
Worn by the biggest celebrities such as Monica Bellucci and Lady Diana, the classic model with three rings in white gold, yellow gold and rose gold recently celebrated its 100th anniversary. For the holidays, Cartier preferred to highlight this model, but set with diamonds. Vincent Cassel’s daughter wears the small model set with 312 diamonds on her finger, at a price of 20,000 euros.
As for her earrings, they are a brand new model from the Juste un Clou collection, available in Canada, but not yet in France. Each set with 27 diamonds, they are available at 17,700 C$, which is equivalent to a little over 11,000 euros!
This is not her first campaign of the season as she also appeared in the latest Dior ad, alongside British-American actress Anya Taylor-Joy!
