Spotted at Kiabi, Gémo or Asos, this handbag is one of the most popular accessories of the moment. Its success is due as much to its price as to its chic touch.
There are pieces that take time to install, and then there are those that are found almost instantly in all mainstream fashion brands. This bag clearly falls into the second category. At Kiabi, Gémo or Asos, it is back among the new products with a price of around 20 euros, which is already enough to explain part of its success.
On the catwalk side, this piece started by getting noticed at big houses such as Stella McCartney and Ferragamo during the presentation of their spring-summer 2026 collection. Once in store, customers appreciate it because it works just as well with jeans and a white T-shirt as with a more chic evening dress. It doesn’t scream, it doesn’t take up all the space, but it catches the eye just enough. Many very trendy bags are spotted, liked, commented on, then forgotten almost immediately. This remains in a classic, timeless spirit, announcing many years ahead of it.
Moreover, when several brands are pushing the same type of bag at the same time, this means that the trend has already passed the small signal stage. It is installed, readable, ready to be adopted. And in this kind of case, price matters a lot. At 20 euros, we’re not talking about a purchase carefully thought out over several weeks, we’re talking about an accessory that you can add to your wardrobe to refresh your silhouette without incurring a big expense.
Another reason for its success: it provides relief. On the shelves, the bags often look very similar, between graphic models, wise shapes and versions that focus mainly on color. This one stands out in a different way. What we notice first is its material, its texture, its worked appearance. Even when it stays in very easy to wear tones like beige, black, ecru or camel, we notice it.
It also appeals because we are in a period where accessories that are too rigid or too strict leave more room for more flexible, more natural, easier models. Pieces that are stylish, but can really be used every day. And above all, this bag doesn’t give the impression of being reserved for just one occasion. You can take it during the day, on the weekend, in town, on vacation, to work depending on the outfit. In short, the braided handbag keeps up with the times. Kiabi offers it in a maxi version, in brown tones for 20 euros.
At Gémo, a black model is on the shelves, adorned with a removable shoulder strap, at 22.99 euros. At Bershka, it is a bucket bag, also at 22.99 euros, which appeals to consumers and finally at Asos, it is only worn by hand and the piece is more graphic, at 17.09 euros. At this price, it’s easy to be tempted.
