Tastes and colors … Full headlight on the utmost sacred place in France according to this very popular tiktofer followed by 325,000 subscribers.
For several weeks, an astonishing concept has been essential on Tiktok: videos that explore French towns and villages to try to identify the one who would be, according to Internet users, the most “ugly”. No need to travel physically: everything happens on Google Maps, thanks to the Street View tool. The user, Natasha Gupta, has also become the figurehead of this trend. Followed by more than 325,000 subscribers, it has given itself the mission of tracking down the premises which, according to her, best embodied the quintessence of the ugly.
After scrutinizing a whole series of countries, the latter then virtually traveled by industrial zones, wasteland on the outskirts or even construction with dated architecture. In her videos, she alternated between picturesque discoveries – like villages or castles – and places she considered “empty and morose”. For the public, these virtual explorations are a tasty mixture of astonishment, humor and, sometimes, indignation.
Natasha’s videos today record hundreds of thousands of views and likes, including on Instagram. And in terms of France, some cities, once ignored, are suddenly found under the spotlight. If this forced advertisement amuses some, it also causes the exasperation of others. For the inhabitants of the pinned places, the feeling oscillates between anger and mockery. But difficult to deny the impact: in a few hours, a video can propel a city to the rank of national curiosity, for better and for worse.
This is exactly what happened for a destination located on the edge of Paris-Charles de Gaulle airport. After a short virtual exploration, Natasha Gupta said she had found the ugliest place in France. According to her, everything in this district embodies the lack of soul: rectangular buildings, the omnipresent gray sky, and the absence of activity or shops. It is a deserted street near theHoliday Inn Express in Roissy-en-France.
Baptized Rue du Voyageurit is she who wins the uninvable title “of the ugliest place in France”. The city, with its functional, but impersonal hotel infrastructure, has thus become the target of an avalanche of amused comments. Some Internet users have even pushed the challenge further, sharing their own finding just as not very brilliant.
Despite everything, distrust is essential. This title, granted lightly, does not do justice to the entire territory of Roissy, which also houses modern parks and infrastructure. If the trend amuses, it also recalls that the beauty of a place is above all a question of look and context.
