Model turned singer then first lady, Carla Bruni has more than one string to her bow. But did you know that the 58-year-old artist was also an accomplished business woman? Moreover, one of his companies is on the rise!
Impossible for Carla Bruni to stay still. Author, composer and performer, she was first a top model and posed for the greatest photographers on the planet. Having passed through the Élysée with her husband, the former President of the Republic Nicolas Sarkozy, she is also a formidable businesswoman.
Carla Bruni fell in love with her new business
At 58, Carla Bruni does not hesitate to invest her money in sectors that are on the rise. The latest for the former first lady: alcohol-free wine. The Bruni-Sarkozy couple joined forces a few years ago with the billionaire and founder of the Banijay Groupe group Stéphane Courbit, and the Prats family, a world leader in the wine sector, to acquire Château d’Estoublon in Provence. A magnificent property of more than 200 hectares, located in Fontivielle in the Alpilles massif, and which is full of vines and olive groves.
The Sarkozys own 25% of this estate, which includes no less than 19 hectares of vines, and they are responsible for the proper development of the brand. In their bag, a range of alcohol-free rosés and whites and a sparkling wine, always without alcohol, L’Excessive as it goes by, which Carla Bruni particularly likes.
“I love the culture of wine, its sensation. I entered into the Roseblood adventure after experiencing love at first sight while visiting the Estoublon estate, I’m really talking about love at first sight, and like all feelings, it’s something difficult to describe”explained the main concerned to the media Land of Wine last February.
Carla Bruni, fan of her non-alcoholic wine: “This avoids having to resort to a disgusting soda…”
Moreover, Carla Bruni boasts of combining celebration and sobriety. “Wine is connected to a civilized moment, and not necessarily to celebration. It is connected to warmth, to refinement, to food, to holidays. I think wine and moderation work really well together”she defends. And it’s up to her to argue: “The advantage of Excessive is that you can spend nights partying while still feeling very refreshed when you go to bed”.
“In an evening where we are having fun and dancing, and where we don’t want to drink wine, this avoids falling back on a soda which is still something disgusting, or drinking water, which is perhaps healthy, but a little boring” even concluded the businesswoman.
Entry price for this jewel by Carla Bruni? 29 euros per 75 cl bottle. An investment of heart and passion for the interpreter of Someone told mebut which nonetheless remains lucrative and recognized by the profession. And for good reason, the rosé from their range has just been ranked number 1 in the world by the specialist magazine Wine Spectator !
