A collection that everyone will snap up.
The 2000s always evoke a bittersweet memory for those who experienced their adulthood during this decade. Between kitsch imagination and resolutely futuristic, the much-maligned 2000’s, rich in stylistic eclecticism, continue to influence today’s fashion. Despite this undeniable influence, certain fashion labels omnipresent at the time have become a little more discreet over the years. Among them, an emblematic brand that young and old alike know.
20 years ago, it was in every department – from clothes to suitcases to school bags. Whether it was worn or not, his name was on all fronts. Its mascot, a little bear cub, is celebrating its 30th birthday today. To celebrate this anniversary, the brand LuluCastagnette thus joins forces with the pop icon of an entire generation, once known from France to Japan: Alizée.
This Wednesday, April 29, a collection of clothing imagined by the singer and the famous teddy bear brand is released and invades store shelves Gemo. And, as if to create a link between several generations, Alizée’s two daughters, Annily and Maggy, also take part in this fashion collaboration. In the various photos, mother and daughters are having fun in fanciful and dreamlike settings with large balloons and neon-tinted skies, which recall the artistic universe of the former protégé of Mylène Farmer (in particular, that of the clip “L’Alizé”).
As for cloths, the capsule collection LuluCastagnette x Alizée appears on wardrobe basics such as crop tops, t-shirts, hooded sweatshirts, t-shirt dresses and even tank tops. On all the pieces, the little bear is accompanied by pastel colors such as powder pink, baby blue or even off-white, to accentuate this regressive dimension full of nostalgia. Ultra accessible, the pieces range from €8.99 for tank tops to €19.99 for sweatshirts.
A collection designed for women, teenagers, little girls, but also boys, since a unisex t-shirt will complete the collection exclusively on the gemo.fr website. Enough to wear matching mother-daughter looks as Mother’s Day approaches… and for the rest of life!
